THE BREEZE- Format: Hot Adult Contemporary
- Music: Best mix of the 80’s, 90’s, and now
- Power: 100,000 watts
- Local Personality:
Ben Cox, M-F 6am-9am - Primary Target Audience: Adults 18-49
- Secondary Target: Women 18-49
- Demographic Make-Up: 60% Female / 40% Male
- Demographic Profile: Upwardly mobile, well-educated professional with higher than average income and an active lifestyle
| NEWS-TALK 102.3/AM1240- Format: News /Talk (currently the #1 format in America)
- Power: 25,000 watts / 1,000 watts
- Local Personalities:
Mike Cope & Jesse Jones with The Big Show M-F 6a-9a Mark Cope with Going Home M-F 5p-6p - Syndicated Personalities: G.Gordon Liddy, Rush Limbaugh, Sean Hannity, Dave Ramsey, Doug Steffan
- Primary Target Audience: Adults 35+
- Secondary Target: Men 35+
- Demographic Make-Up: 55% Male / 45% Female
- Demographic Profile: Well educated, affluent, homeowners with discretionary income
Although they make up less than a third of the population, Americans age 50-plus control 50 percent of all discretionary income.Source-Bureau of Labor Statistics | KSTA RADIO 1000- Format: Classic Country
- Music: Hits by Ray Price, Tammy Wynette, Buck Owens, Loretta Lynn, The Statler Brothers, Patsy Cline & other "gold" country artists
- Local Personality:
Joe Haynes, M-F 6am-9am - Network: Texas State Network
- Primary Target Audience: Adults 25+
- Features: Local news, livestock market reports, community calendar
- Demographic Profile: Residents of Coleman and contiguous counties
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