Since 1951, KSTA's historic studios have served Coleman and the surrounding area with News, Sports, and Weather as well as classic Country-Western music. KSTA broadcasts on a regional clear channel, and has for a generation been the gathering point for the ranches of Central Texas. But even though KSTA clings to the past (they even still have a turntable in the studio) they also use the latest technologies to keep Coleman connected to the rest of the world.